The streaming world is fighting to court young users who want a blended social-music experience. SoundCloud isn't alone among streamers in embracing TikTok-style song discovery and active listening. And, TikTok itself runs a "For You" page in its newly released music-streaming app, TikTok Music, which is currently available in five countries. SoundCloud has long encouraged active listening in its app by putting commenting front and center, offering a messaging tool, and encouraging artist-to-fan interactions. She added: "Younger consumers are more interested in having a more social streaming experience."

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Persons: SoundCloud isn't, TikTok, Tatiana Cirisano, Cirisano Organizations: Spotify, YouTube, MIDiA Research, TikTok